Do you know what passes for a well-designed “Contact Us” page today? Do you know how to tell if you are getting this right?
For most small businesses, having a basic page to help current and future customers find what they need is enough; however, working from a checklist can ensure you get it right.
After years of seeing what doesn’t work, I have created this list of five contact page best practices. These are proven effective and can help ensure more customers get in touch.
Remember, when you are working to create a “Contact Us” page for your business, you need to consider what factors are most important. Take some time to think about what your customers will be thinking about, which will help ensure you create a page that meets their needs.
While there is no secret method to designing this page, you can use the tips and best practices here to achieve the best results possible.
Think about the layout
The way you add contact information, and organize the info and the entire layout of the page needs to be intentional. Make sure you are directing your customers to the information they are searching for. Also, consider what method will work best for this.
Design according to brand
Some potential customers are browsing on several sites, with several tabs open. Now is a good time to remind them whom they are about to get in touch with. You need to ensure that your “Contact Us” page is well-branded, as this may be the encouragement they need to take action.
Include this information on your contact page
There are a few must-have elements for your contact page:
- Business name
- Phone number
- Email address
- Street address and map
- Social media profiles
- Message form
- Hours of operation
You should include any other information your visitors may be looking for, too. When you have a contact page that provides the answers people are searching for, it will improve their experience and minimize problems in the long run.
Set response expectations
Listing hours of operation can help establish when a customer can expect a reply. You can also customize a message or a “thank you” that is seen after your customers submit a form.
Consider mobile display
Arrange the content blocks on your contact page in an order that makes sense for mobile visitors. With so many people using mobile devices today, this is something you can’t afford to ignore.