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Candy hearts vs. chocolates: A look at the top Valentine's Day candy in each state

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Valentine's Day is next Wednesday, and there will be no shortage of candy to go around. It's estimated that Americans will spend $1.7 billion on sweets alone this year, according to the National Retail Federation.

But which candy is the most popular? The answer to that depends on where you live.

Online retailer put together a map that shows what each state's favorite candies are. The rankings are based on candy sales data from Jan. 1 through Feb. 14 over the past 10 years.

Here's a state-by-state look (hover over each state to see the top three):


  • Alabama: Candy necklaces
  • Alaska: Heart-shaped box of chocolates
  • Arizona: Conversation hearts
  • Arkansas: Hershey Kisses
  • California: Conversation hearts
  • Colorado: Conversation heart
  • Connecticut: Heart-shaped box of chocolates
  • Delaware: Hershey Kisses
  • Florida: Conversation hearts candy
  • Georgia: Heart-shaped box of chocolates
  • Hawaii: Conversation hearts
  • Idaho: M&M's
  • Illinois: Chocolate roses
  • Indiana: Heart-shaped box of chocolates
  • Iowa: M&M's
  • Kansas: Heart-shaped box of chocolates
  • Kentucky: Chocolate roses
  • Louisiana: Conversation hearts
  • Maine: Chocolate hearts
  • Maryland: M&M’s
  • Massachusetts: Heart-shaped box of chocolates
  • Michigan: Conversation hearts
  • Minnesota: Conversation hearts
  • Mississippi: Conversation hearts
  • Missouri: Conversation hearts
  • Montana: Conversation hearts
  • Nebraska: Cupid corn
  • Nevada: Heart-shaped box of chocolates
  • New Hampshire: Conversation hearts
  • New Jersey: Conversation hearts
  • New Mexico: Chocolate roses
  • New York: Heart-shaped box of chocolates
  • North Carolina: Heart-shaped boxes win in North Carolina
  • North Dakota: Conversation hearts
  • Ohio: Heart-shaped box of chocolates
  • Oklahoma: Conversation hearts
  • Oregon: Chocolate roses
  • Pennsylvania: M&M’s
  • Rhode Island: Chocolate hearts
  • South Carolina: Conversation hearts
  • South Dakota: Hershey Kisses
  • Tennessee: Conversation hearts
  • Texas: Heart-shaped box of chocolates
  • Utah: Hershey Kisses
  • Vermont: Conversation hearts
  • Virginia: Heart-shaped box of chocolates

Although the most popular candy varies by area, the overall favorite is the conversation heart, which made up more than 10 percent of total Valentine's Day candy sales last year.

Most Popular Valentine's Day candy

You can read more about's findings and other candy facts at

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